We’re extremely proud to be working with AMP Events again to help power the event content at Event Tech Live 2026. Here’s an inside look at how the team runs one of the most integrated event tech stacks in the UK, with Lineup Ninja at the centre of it.
Event Tech Live uses Lineup Ninja’s event content management platform to run its entire content process: an open call for papers, submission review, multi-track agenda planning, speaker confirmation, and publishing the final agenda to the show website, digital signage, event app, floor plan, Q&A and AI attendee tools.
As we enter our 8th year of working with the AMP Events team, we thought it was time to re-review how Lineup Ninja not only delivers their content, but also plugs into arguably the most intricate event tech stack in the UK exhibition industry.
Because in our experience, most event teams simply don’t have time to reinvent the event tech wheel. They want proven experience and, ideally, real examples of how other teams are already using particular tools to deliver better experiences for their visitors and exhibitors, and of course to strip unnecessary admin out of the process along the way. Event professionals want to add value, not admin and hearing how other teams are already doing this is intrinsically valuable when you’re building a better tech stack for your own event.
So, here’s how the Event Tech Live content team does it.
What is Event Tech Live?
Event Tech Live (ETL) is Europe’s only trade show and conference dedicated entirely to event technology. It was launched in November 2014 by AMP Events , the team behind Event Industry News, and the first edition drew around 900 visitors to a single-day show at the Old Truman Brewery on Brick Lane. It quickly outgrew that and by 2018 it had become a two-day event, and in 2022 it moved to its current home at Excel London, where it now brings together thousands of event professionals, more than 100 exhibitors and a packed education programme. The Event Tech Awards and the Launchpad start-up competition run alongside the show. (Lineup Ninja launched at ETL in 2018 and won Launchpad, so it’s fair to say we have a soft spot for this particular part of the show!.)
The team have always prided themselves on delivering the best event tech focused content in the industry. For 2026, that means 6 stages and 4 workshop and community areas which is a huge amount of content to squeeze into two days.
How does Event Tech Live manage its event content?
For the ETL team, the event content process is split into four phases, all run in Lineup Ninja:
- Content acquisition – an open call for papers, followed by submission review
- Agenda planning – building a multi-track, multi-stage schedule
- Speaker confirmation – getting every speaker to confirm their slot and give the right permissions
- Delivery – publishing the agenda to every screen, app and partner platform at the show
Let’s take each in turn.
1. Content acquisition: running the call for papers
The event team ran an open ‘Call for Papers’ in Q1 and Q2 of 2026, where speakers from across the events and marketing industry could pitch their session and supply their speaker details including contact information, headshots, bios and so on.
The Event Tech Live team chose to collect as much information from the submitter as possible at this stage. Partly that’s to help with session selection, but it also feeds directly into streamlining pre-event marketing later in the process. This year the team received a record 308 submissions to choose from.
They then reviewed the submissions using Lineup Ninja’s review tools to decide which to accept, which needed a bit more work and which weren’t going to make the cut this year - weeding out the sales pitches and narrowing down to the most interesting sessions and speakers.
2. Agenda planning: building a multi-track programme
Once the pick of the submissions had been chosen, the agenda planning began. This uses Lineup Ninja’s conference agenda builder to pull a complex, multi-stage agenda together quickly and reliably.
[Image – suggested alt text: “Event Tech Live 2026 agenda being built in Lineup Ninja’s agenda planner, with sessions colour-coded red, amber and green”]
The planning tools flag the status of every session using simple red, amber and green colours, so the team can spot problems quickly (such as double-booked speakers, sessions in the wrong stage, clashes between related sessions) and work towards a nice green agenda they know will run smoothly at show time.
3. Speaker confirmation: getting everyone signed off
Once the sessions were scheduled, the 70+ speakers were notified of their session times via Lineup Ninja’s speaker confirmation tools. These email each speaker and ask them to click a link, review their session time and details, and confirm they’re good to go.
This step also helps the team meet their GDPR obligations – for example, getting explicit permission from each speaker to record their session and to use their data in similar ways.
Speakers handle all of this through Lineup Ninja’s Content Portal: a one-stop speaker portal where they can see and manage everything relating to their content for the event. No chasing, no missed emails, no ‘nobody told me my slot had moved’.
4. Event delivery
At Lineup Ninja we think of the agenda in our platform as the ‘single source of truth’. Because we provide an agenda app, web pages for digital signage and integrations with a whole range of other event tech platforms, clients such as ETL can push the agenda to wherever it needs to be with just a few clicks.
That means attendees see a correct, up-to-date agenda across every one of the show’s digital assets, and when a session changes at the last minute (they always do), one edit updates everything.
In summary…
Eight years in, Event Tech Live remains one of the best examples we know of a content team using a single source of truth to feed an entire event tech stack. Every screen, app, floor plan and Q&A at the show is running off the same agenda, and the team spend their time curating content rather than copying it between systems.
We’re excited to be exhibiting at ETL again this year and to be providing even more ways for the team to deliver their content goals with a serious level of automation and quality control.
We’ll be at stand D41! Hope to see you there!